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The driving trends of international business in the 21st century

Author: Jessica Lichy
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, [2019] ©2019
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)1104557761
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jessica Lichy
ISBN: 9781527535831 1527535835
OCLC Number: 1104934487
Description: 1 online resource : illustrations
Contents: Intro; Table of Contents; Contributors; Introduction; Managing Linguistic Hegemony & Communication in the Digital Era; Trail Running as a Contributor to Regional Economic Development; Practitioner Insights into Consumption of Pre-Owned Luxury; Issues in Consumer-Based Brand Equity and Agenda for Future Research; Mind the Gap; Financial Culture, Governance & Financial Crisis; Digitalization in the Restaurant Sector --
The French Exception?; Sustainability in the Second Half of Career; Understanding the Repeat Grey Visitor Package Holiday Experience
Responsibility: edited by Jessica Lichy.

Abstract:

Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century  Read more...

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