E-merchant retail strategies for e-commerce (Book, 2001) [WorldCat.org]
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E-merchant retail strategies for e-commerce
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E-merchant retail strategies for e-commerce

Author: Joanne Neidorf; Robin Neidorf
Publisher: Boston, Mass. [u.a.] Addison-Wesley 2001
Series: Addison-Wesley information technology series
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This title applies profitable retail principles to e-commerce. It covers strategy, assortment planning, merchandizing, inventory management, and vendor negotiations.

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Document Type: Book
All Authors / Contributors: Joanne Neidorf; Robin Neidorf
ISBN: 0201721694 9780201721690
OCLC Number: 1069210398
Description: XIX, 267 S. Ill. 1 CD-ROM ; 12 cm
Contents: Preface. What This Book Is. What This Book Isn't. Who Should Read This Book. Acknowledgments. About the Authors. 1. Introduction. Who's in the Game?e-Retail + Traditional Retail Operations ("Clicks-and-Mortar").e-Retail + Catalog Operations.e-Retail + Web Site Content.From Consumer to e-Retailer.2. Retail Strategy. Defining Your Retail Strategy.WHAT Are You Going to Sell?Starting with Rivets: A Brief History of The Gap.WHO Are You Going to Sell To?But I'm a Department Store...Do I Really Need to Do All This Work?Helpful Tips for Online Research.Why Will a Customer Buy From You?Location, Location, Location.How Do You Sell?Looking Ahead to Profitability.Achieving Harmony between Your Retail Strategy Elements.Hypothetical Cases.Retail Strategy for ShoeWeb.Retail Strategy for WebKidCare.Retail Strategy Checklist.3. Assortment Planning. So, What Are You Selling?Going Hybrid: Assortment Planning without Owning Assortment.Defining Products.What Is a SKU?Basically, It's Fashion.Prioritizing Assortment Needs.Sourcing Products.A Web of Sources.Tracking Assortment.Assortment Financial Planning.Constructing a Buy Plan.Beginning-of-Month (or Season) in Stock.Sales.Markdowns.Receipts.End-of-Month (or Season) Stock.Turnover (Turn).A Quick Note About Turn.Open to Buy.Hypothetical Cases.Assortment Planning for ShoeWeb.Assortment Planning for WebKidCare.Assortment Planning Checklist4. Merchandising. Importance of Merchandising Decisions.Shopper's Assistance: High Tech, High Touch.Your Partners in Merchandising.The Elements of Merchandising.Colors.Layout.Text.Do Not Click Here.Animated Graphics.Audio.Site Navigation.Sorting Mechanisms.Search Engines.Product Presentation.How Many Clicks in Your Mix?Customized Merchandising.Quizzes and Product Selectors.Auto Customization.Elective Customization.The Rules of Engagement.Using Offline Merchandising Online.When You Do Not Own Your Stock.Organizing and Planning Your Efforts.Hypothetical Cases.Merchandising Plan for ShoeWeb.Merchandising Plan for WebKidCare.Merchandising Checklist.5. Inventory. Why Worry About Inventory.Inventory Models.Traditional Retail Model.Retail Portal Model.Hybrid Retail Inventory Model.Tools to Use for Inventory Management.Data Management.How to Use Sell-Through Data.Reporting.Report Frequency.Compatibility.Intelligent Decisions with Inventory Reporting.Bestselling Items.Brand/Class Trends.Department Trends.Opportunities and/or Missed Products in the Assortment.Appropriate Stock Levels.Hybrid Inventory Reporting.Profitability Preview.Hypothetical Cases.Inventory Management for ShoeWeb.Inventory Management for WebKidCare.Inventory Checklist.6. Pricing and Promotional Strategy. The Elements of a Pricing Strategy.Cost of Goods.Loss-Leader Merchandising.Freight-Free? Not Likely.Initial Markup (Margin).Promotional Strategy.Law and Order in Cyberspace.The Suggested Retail Price.Everywhere and Nowhere: Limitations on Promotional Strategies.Competitor Prices.Returning to Retail Strategy.Hypothetical Cases.Pricing and Promotional Strategies for ShoeWeb.Pricing and Promotional Strategies for WebKidCare.Pricing and Promotional Checklist.7. Profitabilit. So You Want to Make a Profit.Turnover.Retail Dollars Reminder.What Turnover Means.Achieving a Turn Goal.Profit in a Post-Inventory Age.Maintained Margin.Non-Mathletes May Rejoin Us Here.Margins without Inventory.Hypothetical Cases.Profitability Analysis for ShoeWeb.Profitability Analysis for WebKidCare.Profitability Checklist.8. Vendor Relations. Relationships That Help You Thrive.Elements Involved in Vendor Negotiations.Items to Purchase.Quantity.Delivery Date.Cost.Freight.Payment Terms.Marketing Allowance.Marketing Materials and Support.Exclusives.Markdown Allowance.Maintained Margin.Returns and/or DamagesGuaranteesAssessing Your Negotiating Position.What You Want.What Can You Offer.What Your Supplier Wants.What Your Supplier Can Offer.Preparing for NegotiationsMeeting with New and Prospective Vendors.Meeting with Current Vendors.Handling Negotiations.Negotiating Techniques.Hypothetical Cases.Vendor Relations for ShoeWeb.ShoeWeb Presentation Outline.Vendor Relations for WebKidCare.WebKidCare Presentation Outline.Vendor Relations Checklist.9. Running a Retail Organization. Setting Up for Success.Merchant Organization.Broad or Narrow Focus?Merchant Responsibilities.Incentive Programs.A Day in the Life of an e-Retail Organization.Performance/Sales Review.Product-Related Tasks.Ordering/Shipping Tasks.PlanningHypothetical Cases.Retail Organization for ShoeWeb.Retail Organization for WebKidCare.Organization Checklist.10. The Virtual Real World: e-Retail Case Studies. RedEnvelope.Strategy.Assortment Planning.Merchandising.Inventory Management.Pricing and Promotion.Vendor Relations.Structure.The Wisdom of Experience.garden.com.Strategy.Assortment Planning.Merchandising.Inventory Management.Pricing and Promotion.Vendor Relations.Structure.The Wisdom of Experience.FashionDish.Strategy.Assortment Planning.MerchandisingInventory Management.Pricing and Promotion.Vendor Relations.Structure.The Wisdom of Experience.Craft.com.StrategyAssortment Planning.Merchandising.Inventory Management.Pricing and Promotion.Vendor Relations.StructureThe Wisdom of Experience.Gazoontite.Strategy.Assortment Planning.MerchandisingInventory Management.Pricing and Promotion.Vendor Relations.StructureThe Wisdom of Experience.BabyCenter.Strategy.Assortment Planning.Merchandising.Inventory Management.Pricing and Promotion.Vendor Relations.StructureThe Wisdom of Experience.Appendix: Concepts and Resources. e-Business Overview.Customer Relations.The Customer Rules.Remember Who Your Customer Is.Editorial Policies.Who Writes Your Content? Who Owns It?How Connected Are Your Content and Merchandising?Legal Issues.Where Do You Do Business?When Do You Own What You Own?Policies and Payments.Logistics.Marketing.Consistent, Targeted Messages.Benefits, Benefits, Benefits.Technical Partners.Do It Yourself or Not?Finding and Hiring the Right Technical Partners.Care and Feeding of a Web Site.Glossary of Common Retail Terms.Bibliography. Index. 0201721694T04262001
Series Title: Addison-Wesley information technology series
Other Titles: E merchant
Responsibility: Joanne Neidorf ; Robin Neidorf.
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