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An earnings-return model for strategic market planning

Author: Jagdish N Sheth; Gary L Frazier; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.
Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign, May 1982.
Series: BEBR faculty working paper, no. 869.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial  Read more...
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Additional Physical Format: Online version:
Sheth, Jagdish N.
Earnings-return model for strategic market planning.
[Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign, May 1982
(OCoLC)872195379
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Jagdish N Sheth; Gary L Frazier; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.
OCLC Number: 700757045
Description: [1] leaf, 39, [1] pages : illustrations ; 28 cm.
Series Title: BEBR faculty working paper, no. 869.
Responsibility: Jagdish N. Sheth, Gary L. Frazier.

Abstract:

Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.

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