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Economic & management research

Author: Peet Venter; Dion Van Zyl
Publisher: Cape Town, South Africa : Oxford University Press Southern Africa, 2017.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.
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Document Type: Book
All Authors / Contributors: Peet Venter; Dion Van Zyl
ISBN: 9780199049301 0199049300
OCLC Number: 1002831143
Description: xx, 267 pages : illustrations ; 24 cm
Contents: pt. 1. Introduction. An introduction to the philosophy and aims of business research --
The research problem --
The literature review --
pt. 2. Conceptualising and environment scanning phase. Research design --
Qualitative research designs --
Surveys as research strategy --
Quantitative data analysis techniques in research --
pt. 3. Academic literacy. Writing a research proposal --
Research reporting --
Academic literacy.
Other Titles: Economic and management research
Responsibility: editors, Venter, Van Zyl, [and four others].

Abstract:

Economic and Management Research is a step-by-step guide to doing research. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.  Read more...

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