Economics for business (Book, 2003) []
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Economics for business

Economics for business

Author: David K H Begg; Damian Ward
Publisher: London : McGraw-Hill, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats

Intended for business students, this text uses topical examples to demonstrate how modern economics can illuminate the problems that business face every day.

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Genre/Form: Lehrbuch
Document Type: Book
All Authors / Contributors: David K H Begg; Damian Ward
ISBN: 0077104293 9780077104290
OCLC Number: 52993094
Description: xvii, 414 pages : color illustrations ; 27 cm
Contents: Introduction: 1. Economics for business --
Understanding markets: 2. Consumers in the market place --
3. Firms in the market place --
4. Markets in action --
Competition and profitability: 5. Market structure and firm performance --
6. Strategic rivalry --
7. Growth strategies --
8. Governing business --
Domestic macroeconomics: 9. Introduction to the macroeconomy --
10. Measuring macroeconomic variables and policy issues --
11. Domestic government policy --
12. Supply side policies and economic growth --
Global economics: 13. Exchange rates and the balance of payments --
14. Globalization --
Answers to end-of-chapter questions --
Responsibility: David Begg, Damian Ward.


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Taken from the Economic Outlook and Business Review Volume 19.4 November/December 2004 The discipline of economics, particularly at the introductory level, is often taught in a Read more...

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