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The economics of beer

Author: Johan F M Swinnen
Publisher: Oxford ; New York : Oxford University Press, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Economics of beer.
Oxford ; New York : Oxford University Press, 2011
(DLC) 2011934714
(OCoLC)727704957
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Johan F M Swinnen
ISBN: 9780191505010 0191505013
OCLC Number: 775504479
Description: 1 online resource (750 pages) : illustrations
Contents: pt. I. History. A brief economic history of beer / Eline Poelmans and Johan F.M. Swinnen --
Beer production, profits, and public authorities in the Renaissance / Richard W. Unger --
Standards and international trade integration : a historical review of the German 'Reinheitsgebot' / Frank van Tongeren --
Brewing nation : war, taxes, and the growth of the British beer industry in the eighteenth and nineteenth centuries / John V.C. Nye --
Belgian beers : where history meets globalization / Damiaan Persyn, Johan F.M. Swinnen, and Stijn Vanormelingen --
pt. II. Consumption. Cold comfort in hard times : do people drink more beer during recessions? / Donald G. Freeman --
Beer-drinking nations : the determinants of global beer consumption / Liesbeth Colen and Johan F.M. Swinnen --
Recent economic developments in the import and craft segments of the US brewing industry / Carol Horton Tremblay and Victor J. Tremblay --
Culture and beer preferences / Jill J. McCluskey and Sanatan Shreay --
pt. III. Industrial organization. Competition policy towards brewing : rational response to market power or unwarranted Interference in efficient markets? / Margaret E. Slade --
Developments in US merger policy : the beer industry as lens / Kenneth G. Elzinga and Anthony W. Swisher --
The growth of television and the decline of local beer / Lisa M. George --
Determinants of the concentration in beer markets in Germany and the United States : 1950-2005 / William James Adams --
How the east was won : the foreign takeover of the eastern European brewing industry / Johan F.M. Swinnen and Kristine Van Herck --
pt. IV. The new beer markets. Beer battles in China : the struggle over the world's largest beer market / Junfei Bai [and others] --
From vodka to Baltika : a perfect storm in the Russian beer market / Koen Deconinck and Johan F.M. Swinnen --
Opening the beer gates : how liberalization caused growth in India's beer market / Abhimanyu Arora [and others] --
pt. V. Conclusion. Beeronomics : the economics of beer and brewing / Johan F.M. Swinnen and Thijs Vandemoortele.
Responsibility: edited by Johan F.M. Swinnen.

Abstract:

The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global  Read more...

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Overall, the book displays the authors' strong command over practical and contextual beer market questions. The range of topics is well distilled, offering multiple insights into the workings of beer Read more...

 
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