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The Economist pocket guide to marketing

Author: Michael J Thomas
Publisher: Oxford, OX, UK ; New York, NY, USA : B. Blackwell ; London : The Economist, 1986.
Edition/Format:   Print book : EnglishView all editions and formats
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A guide to the wide range of terms used in marketing, from "action plans" to "zero ratings". This book is of interest to marketers, general managers, or to people who want to understand the  Read more...

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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: Michael J Thomas
ISBN: 0631153640 9780631153641 0631147675 9780631147671
OCLC Number: 13395536
Description: 156 pages : illustrations ; 22 cm
Other Titles: Pocket guide to marketing.
Responsibility: Michael Thomas.

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