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Effective data storytelling : how to drive change with data, narrative and visuals

Author: Brent Dykes
Publisher: Hoboken, New Jersey : John Wiley and Sons, Inc., [2020]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics.  Read more...
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Additional Physical Format: Online version:
Dykes, Brent.
Effective data storytelling
Hoboken, New Jersey : John Wiley and Sons, Inc., [2020]
(DLC) 2019032935
Document Type: Book
All Authors / Contributors: Brent Dykes
ISBN: 9781119615712 1119615712
OCLC Number: 1099883225
Description: xiv, 322 pages : illustrations (chiefly color) ; 24 cm
Contents: Foreword ixPreface xiAcknowledgments xiiiChapter 1 Introduction to Driving Change through Insight 1Chapter 2 Why Tell Stories with Data? 21Chapter 3 The Psychology of Data Storytelling 47Chapter 4 The Anatomy of a Data Story 81Chapter 5 Data: The Foundation of Your Data Story 121Chapter 6 Narrative: The Structure of Your Data Story 157Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229Chapter 9 Crafting Your Own Data Story 265About the Author 305About the Website 307Index 309
Responsibility: Brent Dykes.

Abstract:

"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"--

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