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Effective Media Relations : How to Get Results.

Author: David Wragge; David W Wragg; Alison Theaker; Chartered Institute of Public Relations,
Publisher: London : Kogan Page, 2005.
Series: PR in practice series Effective media relations
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Summary:
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
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Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: David Wragge; David W Wragg; Alison Theaker; Chartered Institute of Public Relations,
ISBN: 1280251549 9781280251542 9786610251544 6610251541 1423728807 9781423728801 0749446056 9780749446055 1598758454 9781598758450
OCLC Number: 1010520685
Language Note: English.
Description: 1 online resource (161 p.).
Contents: About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations --
a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview. 17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index.
Series Title: PR in practice series Effective media relations
Other Titles: Disordered Mind and Brain
PR in practice series
Effective Media Relations : How to Get Results {PR in Practice Series; 3rd Ed.}

Abstract:

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

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