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Effective media relations : how to get results

Author: Michael Bland; Alison Theaker; David W Wragg; Chartered Institute of Public Relations.
Publisher: London ; Sterling, VA : Kogan Page, 2005.
Series: PR in practice series.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"The power of the media is unquestionable - the impact it can have on public opinion and decision making is quite unique - and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage."  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Bland; Alison Theaker; David W Wragg; Chartered Institute of Public Relations.
ISBN: 0749443804 9780749443801 9781280251542 1280251549 9780749446055 0749446056
OCLC Number: 57754185
Notes: "CIPR, Chartered Institute of Public Relations."
Description: x, 150 pages ; 24 cm.
Contents: 1: The media context --
Where and when: a brief media history --
Who: ownership of the media --
Media law --
Ethics and privacy --
Broadcasting in the UK --
New media technology --
What is it all for? Media evaluation --
2: Dealing with the press --
What: newspapers and periodicals --
Why: press relations--a means to an end --
News, features and more --
How: writing for the press --
How: talking to the press --
Checklist for effective press relations --
3: Handling the broadcast media --
Why: the importance of broadcast coverage --
How: preparation and briefing --
How: winning the interview --
Fine-tuning: handling different interviews --
How: radio interviews.
Series Title: PR in practice series.
Responsibility: Michael Bland, Alison Theaker & David Wragg.
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Abstract:

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.  Read more...

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"The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net." www.kirkusreviews.com

 
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