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Effective media relations : how to get results

Author: Michael Bland; Alison Theaker; David W Wragg
Publisher: London Kogan Page 2010
Series: PR in practice series
Edition/Format:   Print book : English : 3. ed., reprintedView all editions and formats
Summary:

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Bland; Alison Theaker; David W Wragg
ISBN: 9780749443801 0749443804
OCLC Number: 846024223
Description: x, 150 Seiten
Contents: Chapter - 00: Introduction;Section - ONE: The media context;Chapter - 01: Where and when: a brief media history;Chapter - 02: Who: ownership of the media;Chapter - 03: Media law;Chapter - 04: Ethics and privacy;Chapter - 05: Broadcasting in the UK;Chapter - 06: New media technology;Chapter - 07: What is it all for? Media evaluation;Section - TWO: Dealing with the press;Chapter - 08: What: newspapers and periodicals;Chapter - 09: Why: press relations - a means to an end;Chapter - 10: News, features and more;Chapter - 11: How: writing for the press;Chapter - 12: How: talking to the press;Chapter - 13: Checklist for effective press relations;Section - THREE: Handling the broadcast media;Chapter - 14: Why: the importance of broadcast coverage;Chapter - 15: How: preparation and briefing;Chapter - 16: How: winning the interview;Chapter - 17: Fine-tuning: handling different interviews;Chapter - 18: How: radio interviews
Series Title: PR in practice series
Responsibility: Michael Bland; Alison Theaker and David Wragg

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"The new edition takes a look at the importance of email and the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net." www.kirkusreviews.com

 
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