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Effective personal communication skills for public relations

Author: Andy Green; Chartered Institute of Public Relations.
Publisher: London ; Philadelphia : Kogan Page, 2006.
Series: PR in practice series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how  Read more...
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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Green, Andy, 1958-
Effective personal communication skills for public relations.
London ; Philadelphia : Kogan Page, 2006
(DLC) 2006008147
(OCoLC)64595937
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andy Green; Chartered Institute of Public Relations.
ISBN: 074944407X 9780749444075 9781429430456 1429430451 9780749449988 0749449985 1280728515 9781280728518 9786610728510 6610728518
OCLC Number: 123487212
Notes: "CIPR Chartered Institue of Public Relations."
Description: 1 online resource (xvii, 219 pages) : illustrations.
Contents: Your inner brand : who you are --
Your communications quotient : your thinking resources --
You and your interpersonal skills --
Creating messages, memes, and 'spinning' --
The message is the medium : making your communications brand-friendly --
Triggering your message to achieve change --
Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends --
Your networks --
Managing your networking --
The power of context : managing the environment for your communications --
Bringing it all together.
Series Title: PR in practice series.
Responsibility: Andy Green.
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Abstract:

Effective Personal Communication Skills for Public Relations transforms perspectives on public relations and provides insights into specific tools and new opportunities in indirect marketing.  Read more...

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"Offers a wealth of practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding." BPRA, Read more...

 
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