skip to content
Effective public relations Preview this item
ClosePreview this item
Checking...

Effective public relations

Author: Scott M Cutlip; Allen H Center; Glen M Broom
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1985.
Edition/Format:   Print book : English : 6th edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Cutlip, Scott M.
Effective public relations.
Englewood Cliffs, N.J. : Prentice-Hall, ©1985
(OCoLC)632581966
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Scott M Cutlip; Allen H Center; Glen M Broom
ISBN: 0132450771 9780132450775 0132450933 9780132450935
OCLC Number: 11133749
Description: xviii, 670 pages : illustrations ; 25 cm
Contents: Concept, Practitioners, Context, and Origins --
Introduction to Contemporary Public Relations --
Objectives --
Evolution of the Concept --
Defining the Concept in Practice --
Confusion with Marketing --
Parts of the Function --
Publicity --
Advertising --
Press Agentry --
Public Affairs --
Issues Management --
Lobbying --
Investor Relations --
Development --
Confusion of Terms --
Toward Recognition and Maturity --
Practitioners of Public Relations --
Objectives --
Number and Distribution --
Where They Work --
The New Majority: Women --
Education and Preparation --
Salaries --
Work Assignments --
Roles --
Communication Technician --
Expert Prescriber --
Communication Facilitator --
Problem-Solving Facilitator --
What Roles Research Tells Us --
Technicians Versus Managers --
Environmental Influences --
Scanning and Evaluation --
The Glass Ceiling --
Minorities --
Professionalism --
Requirements for Success --
Organizational Settings --
Objectives --
Origins within Organizations --
Establishing a Public Relations Department --
Retaining Outside Counsel --
Public Relations Starts with Top Management --
Staff Role --
Role in Decision Making --
The Internal Department --
The Department's Advantages --
The Department's Disadvantages --
Titles and Reporting Relationships --
Working with Other Departments --
Marketing --
Legal Counsel --
Human Resources --
The Outside Counseling Firm --
Public Relations Firms --
Advertising Agency Ownership --
Specialization --
Reasons for Retaining Outside Counsel.
Responsibility: Scott M. Cutlip, Allen H. Center, Glen M. Broom.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(6)

User lists with this item (6)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/11133749> # Effective public relations
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "11133749" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/36954#Place/englewood_cliffs_n_j> ; # Englewood Cliffs, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/36954#Topic/opiniao_publica> ; # Opiniao publica
    schema:about <http://experiment.worldcat.org/entity/work/data/36954#Topic/relations_publiques> ; # Relations publiques
    schema:about <http://experiment.worldcat.org/entity/work/data/36954#Thing/public_relations> ; # Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/36954#Topic/relacoes_publicas> ; # Relacoes publicas
    schema:about <http://dewey.info/class/659.2/e19/> ;
    schema:about <http://id.worldcat.org/fast/1082892> ; # Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/36954#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
    schema:bookEdition "6th ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/110292419> ; # Allen H. Center
    schema:contributor <http://viaf.org/viaf/9948850> ; # Glen M. Broom
    schema:copyrightYear "1985" ;
    schema:creator <http://viaf.org/viaf/49325259> ; # Scott M. Cutlip
    schema:datePublished "1985" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/36954> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/632581966> ;
    schema:name "Effective public relations"@en ;
    schema:productID "11133749" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/11133749#PublicationEvent/englewood_cliffs_n_j_prentice_hall_1985> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/36954#Agent/prentice_hall> ; # Prentice-Hall
    schema:url <http://www.gbv.de/dms/bowker/toc/9780132450775.pdf> ;
    schema:url <http://swbplus.bsz-bw.de/bsz017660408inh.htm> ;
    schema:workExample <http://worldcat.org/isbn/9780132450775> ;
    schema:workExample <http://worldcat.org/isbn/9780132450935> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GB8931618> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/11133749> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/36954#Agent/prentice_hall> # Prentice-Hall
    a bgn:Agent ;
    schema:name "Prentice-Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Place/englewood_cliffs_n_j> # Englewood Cliffs, N.J.
    a schema:Place ;
    schema:name "Englewood Cliffs, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Thing/public_relations> # Public relations
    a schema:Thing ;
    schema:name "Public relations" ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
    a schema:Intangible ;
    schema:name "Öffentlichkeitsarbeit"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Topic/opiniao_publica> # Opiniao publica
    a schema:Intangible ;
    schema:name "Opiniao publica"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Topic/relacoes_publicas> # Relacoes publicas
    a schema:Intangible ;
    schema:name "Relacoes publicas"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/36954#Topic/relations_publiques> # Relations publiques
    a schema:Intangible ;
    schema:name "Relations publiques"@en ;
    schema:name "Relations publiques"@fr ;
    .

<http://id.worldcat.org/fast/1082892> # Public relations
    a schema:Intangible ;
    schema:name "Public relations"@en ;
    .

<http://viaf.org/viaf/110292419> # Allen H. Center
    a schema:Person ;
    schema:familyName "Center" ;
    schema:givenName "Allen H." ;
    schema:name "Allen H. Center" ;
    .

<http://viaf.org/viaf/49325259> # Scott M. Cutlip
    a schema:Person ;
    schema:familyName "Cutlip" ;
    schema:givenName "Scott M." ;
    schema:name "Scott M. Cutlip" ;
    .

<http://viaf.org/viaf/9948850> # Glen M. Broom
    a schema:Person ;
    schema:familyName "Broom" ;
    schema:givenName "Glen M." ;
    schema:name "Glen M. Broom" ;
    .

<http://worldcat.org/isbn/9780132450775>
    a schema:ProductModel ;
    schema:isbn "0132450771" ;
    schema:isbn "9780132450775" ;
    .

<http://worldcat.org/isbn/9780132450935>
    a schema:ProductModel ;
    schema:isbn "0132450933" ;
    schema:isbn "9780132450935" ;
    .

<http://www.worldcat.org/oclc/632581966>
    a schema:CreativeWork ;
    rdfs:label "Effective public relations." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/11133749> ; # Effective public relations
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.