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Egypt's beer : Stella, identity, and the modern state

Author: Omar D Foda
Publisher: Austin : University of Texas Press, 2019
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:

The lively story of an iconic beer brand, whose tumultuous business history illuminates the cultural transformations of Egypt over the last century.

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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Foda, Omar D.
Egypt's beer.
Austin : University of Texas Press, 2019
(DLC) 2018057426
(OCoLC)1081337822
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Omar D Foda
ISBN: 9781477319567 1477319565
OCLC Number: 1122916220
Description: 1 online resource
Contents: Importing the modern beer industry into Egypt --
A star rises: Stella and the Egyptian beer industry, 1920-1940 --
Crowning the pyramid: the Egyptian beer industry's "mature" period, 1940-1952 --
Stella is always delicious: selling beer in the time of Nasser, 1952-1958 --
A Pan-Arab brew: Stella and the United Arab Republic, 1958-1961 --
Stella, beer of the Egyptian regime, 1961-1972 --
Opening up Stella: the Infitah and the beer business in Egypt, 1973-1985 --
An American Pharaoh and the Egyptian star: Stella, 1985-2003 --
Conclusion --
Notes --
Bibliography --
Index
Responsibility: Omar D. Foda

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"An exhaustive study of Egypt's most popular local beer that swiftly turns into a droll portrait of modernity, consumerism and shifting cultural norms." * Middle East Eye, "The best Middle East books Read more...

 
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