Electronic commerce : strategies and models for business-to-business trading (Book, 2000) [WorldCat.org]
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Electronic commerce : strategies and models for business-to-business trading

Author: Paul Timmers
Publisher: Chichester : Wiley & Sons, 2000.
Series: John Wiley information systems series.
Edition/Format:   Print book : English : [Repr.]View all editions and formats
Summary:

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to  Read more...

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Document Type: Book
All Authors / Contributors: Paul Timmers
ISBN: 0471720291 9780471720294
OCLC Number: 716433515
Description: XX, 268 pages : illustrations ; 24 cm
Contents: Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index.
Series Title: John Wiley information systems series.
Responsibility: Paul Timmers.

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