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Electronic fan relationship management : how can the Internet be successfully used by a professional sports team to manage and develop their fan relationships? A case study of the New Orleans Hornets

Author: Bob Goldwasser
Publisher: United States : Printed by Booksurge LLC, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Bob Goldwasser
ISBN: 9781419669576 1419669575
OCLC Number: 425686725
Notes: "A dissertation presented in fulfillment of the requirements for the degree of Doctor of Business Administration for the Grenoble Ecole de Management, Grenoble, France."
ISBN on verso of title page differs from back cover: 9781419669575.
Description: 202 pages : illustrations ; 23 cm
Responsibility: Bob Goldwasser.

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