Electronic marketing : integrating electronic resources into the marketing process (Book, 2004) [WorldCat.org]
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Electronic marketing : integrating electronic resources into the marketing process

Author: Joel Reedy; Shauna Schullo
Publisher: Mason, Ohio : Thomson/South-Western, ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats

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Additional Physical Format: Online version:
Reedy, Joel.
Electronic marketing.
Mason, Ohio : Thomson/South-Western, ©2004
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joel Reedy; Shauna Schullo
ISBN: 0324175957 9780324175950
OCLC Number: 53045400
Description: xx, 570 pages : illustrations ; 28 cm
Contents: pt. 1. Concepts of Electronic Marketing --
Ch. 1. Introduction to the Resources of Electronic Marketing --
Ch. 2. Concept of Electronic Commerce and the Traditional Marketing Process --
Ch. 3. Marketing Planning Stage for Online Activities --
Ch. 4. Actions of Marketing Implementation --
pt. 2. Integrating Electronic Marketing Resources --
Ch. 5. Introduction to the Internet --
Ch. 6. Concept of the Virtual Store for Marketing Products and Services --
Ch. 7. Tools of Electronic Marketing Resources --
Ch. 8. Segmenting and Analyzing the Target Market --
Ch. 9. Integrating the Promotional Mix --
pt. 3. Implementing the E-Commerce Strategy --
Ch. 10. Using the Internet --
Ch. 11. Web Page Design --
Ch. 12. Capturing Customers' Profiles and Data Management --
Ch. 13. Considerations for Ongoing Customer Communications --
pt. 4. Integrating the Marketing and E-Commerce Concept --
Ch. 14. Establishing and Promoting a Virtual Store --
Ch. 15. Security on the E-Commerce Site --
pt. 5. Special Topics --
Ch. 16. Special Opportunities for E-Business Situations --
Ch. 17. Edge of Business-to-Business Activities --
Ch. 18. Implications to the International Marketing Program --
Ch. 19. Ethics of Electronic Marketing --
Ch. 20. Future of Electronic Marketing Resources --
App. A. Electronic Marketing Project Outline --
App. B. Demographic/Psychographic Profile Interpretation --
App. C. Web Resources --
App. D. Situation Analysis Questionnaire for Business Interviews.
Responsibility: Joel Reedy, Shauna Schullo.
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