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EMarketing eXcellence : the heart of ebusiness

Author: P R Smith; Dave Chaffey
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2005.
Series: E-marketing essentials
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Over 5,000 copies of the previous edition sold - new edition available now!
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smith, P.R. (Paul Russell), 1957-
EMarketing eXcellence.
Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2005
(OCoLC)61765498
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: P R Smith; Dave Chaffey
ISBN: 9780080472621 0080472621
OCLC Number: 123987076
Notes: Previous edition: 2002.
Description: 1 online resource (xix, 372 pages) : illustrations.
Contents: Cover; eMarketing eXcellence: The Heart of eBusiness; Contents; Preface; Preface to the second edition; Acknowledgements; Chapter 1 Introduction to e-marketing; Chapter 2 ReMix; Chapter 3 E-models; Chapter 4 E-customers; Chapter 5 E-tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 E-CRM; Chapter 9 E-business; Chapter 10 E-planning; Glossary; Index.
Series Title: E-marketing essentials
Responsibility: P.R. Smith and Dave Chaffey.

Abstract:

Over 5,000 copies of the previous edition sold - new edition available now!

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