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The Employer Brand : Bringing the Best of Brand Management to People at Work.

Author: Simon Barrow
Publisher: Chichester : John Wiley & Sons, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Barrow
ISBN: 9780470028292 0470028297 1280287632 9781280287633
OCLC Number: 181838169
Description: 1 online resource (234 pages)
Contents: The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index.

Abstract:

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial  Read more...

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"...not just an eloquent brand management...text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005) "...the authors offer an intellectual Read more...

 
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