skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Employer Branding für die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln Preview this item
ClosePreview this item
Checking...

Employer Branding für die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln

Author: Christian Runkel
Publisher: Wiesbaden : Springer Gabler, 2018.
Edition/Format:   eBook : Document : GermanView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Runkel, Christian.
Employer Branding für die Logistik.
Wiesbaden : Springer Gabler, 2018
(OCoLC)1043206701
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Runkel
ISBN: 9783658226428 3658226420
OCLC Number: 1044767851
Description: 1 online resource
Contents: Intro; Vorwort; Inhaltsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; 1 Image der Logistik; Zusammenfassung; 1.1 Logistik and More; 1.2 Chancen für den Mittelstand; Literatur; 2 Ihr Employer-Branding-Projekt; Zusammenfassung; 2.1 Begriffsbestimmungen; 2.1.1 Employer Branding; 2.1.2 Arbeitgeberattraktivität; 2.1.3 Arbeitgeberimage; 2.1.4 Arbeitgebermarke; 2.2 Organisation von Employer-Branding-Projekten; 2.3 Die drei großen Pannen beim Employer Branding; Literatur; 3 Die strategische Bedeutung Ihrer Arbeitgebermarke; Zusammenfassung; Literatur 4 Die Entwicklung Ihrer ArbeitgebermarkeZusammenfassung; 4.1 Analyse und Strategieentwicklung; 4.1.1 Identität Ihrer Arbeitgebermarke; 4.1.2 Markenstrategie und Zieldefinition Ihrer Arbeitgebermarke; 4.1.3 Zielgruppendefinition: Die Richtigen erreichen; 4.2 Gestaltung und Umsetzung; 4.2.1 Positionierung Ihrer Arbeitgebermarke; 4.2.2 Das Kommunikationskonzept für Ihre Arbeitgebermarke; 4.2.3 Die interne Kommunikation Ihrer Arbeitgebermarke; 4.2.4 Die externe Kommunikation Ihrer Arbeitgebermarke; 4.3 Monitoring der Arbeitgebermarke; 4.4 Reflexion --
Ihre erste Aufgabe; Literatur 5 Employer Branding und Social-Media-MarketingZusammenfassung; 5.1 Die Bedeutung von Social-Media-Marketing; 5.2 Rahmenbedingungen für Social-Media-Marketing; 5.3 Storytelling --
mit Ihrer Arbeitgebermarke Geschichte schreiben; 5.4 Die Social-Media-Strategie für Ihre Arbeitgebermarke; Literatur; 6 Social-Media-Plattformen für Ihre Arbeitgebermarke; Zusammenfassung; 6.1 Corporate-Plattformen; 6.1.1 Ihre Karriereseite; 6.1.2 Ihr Karriere-Blog; 6.2 Content-Plattformen für Social-Media-Marketing per Video; 6.3 Community-Plattformen; 6.3.1 Facebook; 6.3.2 Instagram; 6.3.3 Twitter; 6.3.4 XING 6.3.5 LinkedIn6.4 Schlussfolgerungen zur Relevanz und Anwendung von Social-Media-Plattformen für Ihre Arbeitgebermarke; Literatur
Responsibility: Christian Runkel.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/1044767851<\/a>> # Employer Branding f\u00FCr die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a>, schema:MediaObject<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"1044767851<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/gw<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/trademarks<\/a>> ; # Trademarks<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/logos_symbols<\/a>> ; # Logos (Symbols)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/art_techniques_drawing<\/a>> ; # ART--Techniques--Drawing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/741.6\/e23\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/brand_name_products<\/a>> ; # Brand name products<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.loc.gov\/authorities\/classification\/NC1002<\/a>> ;\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Person\/runkel_christian<\/a>> ; # Christian Runkel<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2018<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Intro; Vorwort; Inhaltsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; 1 Image der Logistik; Zusammenfassung; 1.1 Logistik and More; 1.2 Chancen f\u00FCr den Mittelstand; Literatur; 2 Ihr Employer-Branding-Projekt; Zusammenfassung; 2.1 Begriffsbestimmungen; 2.1.1 Employer Branding; 2.1.2 Arbeitgeberattraktivit\u00E4t; 2.1.3 Arbeitgeberimage; 2.1.4 Arbeitgebermarke; 2.2 Organisation von Employer-Branding-Projekten; 2.3 Die drei gro\u00DFen Pannen beim Employer Branding; Literatur; 3 Die strategische Bedeutung Ihrer Arbeitgebermarke; Zusammenfassung; Literatur<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/5351435542<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Electronic books<\/span>\" ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"de<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/1043206701<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Employer Branding f\u00FCr die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"1044767851<\/span>\" ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/public.ebookcentral.proquest.com\/choice\/publicfullrecord.aspx?p=5455696<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1851035<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/link.springer.com\/book\/10.1007\/978-3-658-22642-8<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9783658226428<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBB958093<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1044767851<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/741.6\/e23\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Person\/runkel_christian<\/a>> # Christian Runkel<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Runkel<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Christian<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Christian Runkel<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/art_techniques_drawing<\/a>> # ART--Techniques--Drawing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"ART--Techniques--Drawing<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/brand_name_products<\/a>> # Brand name products<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Brand name products<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/logos_symbols<\/a>> # Logos (Symbols)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Logos (Symbols)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5351435542#Topic\/trademarks<\/a>> # Trademarks<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Trademarks<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/authorities\/classification\/NC1002<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/gw<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"gw<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9783658226428<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"3658226420<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9783658226428<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/1043206701<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Employer Branding f\u00FCr die Logistik.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/1044767851<\/a>> ; # Employer Branding f\u00FCr die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1044767851<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/1044767851<\/a>> ; # Employer Branding f\u00FCr die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-02-24<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n