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Encyclopedia of e-commerce development, implementation, and management

Author: In Lee; IGI Global,
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2016]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"--Provided by  Read more...
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Genre/Form: Electronic books
Encyclopedias
Additional Physical Format: Print version:
(DLC) 2015043744
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: In Lee; IGI Global,
ISBN: 9781466697881 1466697881
OCLC Number: 946052439
Description: 1 online resource (PDFs (2,375 pages)) : illustrations
Contents: E-commerce business models --
E-commerce management --
E-commerce planning and evaluation --
E-commerce strategies --
E-commerce system development --
E-marketplaces --
Emerging e-commerce technologies --
Issues, challenges, and opportunities in e-commerce development and management --
Mobile commerce and mobile services --
Online consumer behavior --
RFID technologies and e-commerce process improvement --
Social media --
Theoretical foundations of e-commerce.
Responsibility: In Lee [editor].

Abstract:

Highlights crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere.  Read more...

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