Encyclopedia of political communication (eBook, 2011) [WorldCat.org]
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Encyclopedia of political communication
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Encyclopedia of political communication

Author: Lynda Lee Kaid; Christina Holtz-Bacha
Publisher: Los Angeles [Calif.] : Sage Publications, ©2008
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political  Read more...
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Details

Genre/Form: Electronic books
Encyclopedias
Encyclopédies
Additional Physical Format: Print version:
2 v. : ill
(DLC) 2007026514
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lynda Lee Kaid; Christina Holtz-Bacha
ISBN: 9781849725439 1849725438
OCLC Number: 755061817
Notes: "A SAGE reference publication."
A-Z.
Description: 1 online resource (738 entries) : 40 images, digital files
Responsibility: [editors] Lynda Lee Kaid, Christina Holtz-Bacha.

Abstract:

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

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