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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/755061817 Title: Encyclopedia of political communication Author: Lynda Lee Kaid; Christina Holtz-Bacha Publisher: Los Angeles [Calif.] : Sage Publications, ©2008 ISBN/ISSN: 9781849725439 1849725438 OCLC:755061817

  
  

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Encyclopedia of political communication

Author:	Lynda Lee Kaid; Christina Holtz-Bacha
Publisher:	Los Angeles [Calif.] : Sage Publications, ©2008
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.  Read more...
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Subjects	Communication in politics -- Encyclopedias. Communication politique -- Encyclopédies. Communication in politics.
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