Encyclopedia of public relations (eBook, 2013) [WorldCat.org]
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Encyclopedia of public relations

Encyclopedia of public relations

Author: Robert L Heath
Publisher: Thousand Oaks, California : SAGE Reference, [2013] ©2013
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Encyclopedia of public relations.
Thousand Oaks, California : SAGE Reference, [2013]
(DLC) 10849354
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert L Heath
ISBN: 9781452276229 1452276226
OCLC Number: 878136286
Description: 1 online resource (1138 pages)
Contents: Encyclopedia of public relations-front cover; encyclopedia of public relations; copyright page; contents; list of entries; reader's guide; about the editor; contributors; introduction; acknowledgments; chapter: a; accommodation: contingency theory; account executive; account manager/account management; accreditation; activism; actuality; advance; advertising; advertising equivalency; advocacy; africa, practice of public relations in; age of deference, end of the; agenda-setting theory; aggregator news search; alumni relations; analytics; annual reports; antecedents of modern public relations. Anthropology and public relationsap style; apologia; app; apr; archetypes and rhetorical theory; association for women in communications; astroturfing; attribution theory; audience monitoring; australia and new zealand, practice of public relations in; authenticity on social media; chapter: b; backgrounder; barcelona principles; barnum, p. t. ; bateman, j. carroll; battle of the currents; beat; benchmarking; bernays, edward; best practices; bill stuffer; bio; black/dark website; blogs, vlogs, and microblogs; boulwarism; bourdieu, pierre, and public relations; boxed print. Brand equity and brandingbrazil, practice of public relations in; bridge; brochure; business wire; byline; chapter: c; campaign; canada, practice of public relations in; caption/cutline; case study; catalytic model of issues management; cause model of risk and crisis communication; cause-related marketing; chaos and complexity theory; chase, w. howard; chase model of issue management; chat; china, hong kong, and taiwan, practice of public relations in; circuit of culture; circulation; citizen journalism/reporting; citizens advisory committees/ panels. Citizens united v. federal election commission (2010)civil society; client; client-agency relationships; clip (news clip) and clipping services; coalition building; co-creation of meaning theory; codes of ethics; codes of public relations practice; collaborative decision making; collateral; college and university public relations; colorado coal strike; commentary, radio and television; commercial speech; committee on public information; commodifying information; communication audit and auditing; communication management; communication technologies; communitarianism; communitas/corporatas. Community and community buildingcommunity relations; community reports; community resilience; composing/composition; conflict resolution; constitutive theory of language; consumer/customer relations; content aggregation; content analysis; contingency theory; control; convergence and public relations; co-optation; co-orientation theory; copy; copyright; corporate branding; corporate moral conscience; corporate social responsibility; corporate speech; counseling; credibility; credits; crisis and crisis management; crisis and emergency risk communication; crisis communication; crisis informatics.
Responsibility: edited by Robert L. Heath, University of Houston. Volume 1.


Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples  Read more...


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