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The end of Detroit : how the Big Three lost their grip on the American car market

Author: Micheline Maynard
Publisher: New York : Currency/Doubleday, ©2003.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.
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Additional Physical Format: Online version:
Maynard, Micheline.
End of Detroit.
New York : Currency/Doubleday, ©2003
(OCoLC)645964407
Document Type: Book
All Authors / Contributors: Micheline Maynard
ISBN: 0385507690 9780385507691
OCLC Number: 52623614
Description: 327 pages ; 25 cm
Contents: How Detroit Lost Its Grip --
A Fallen Comrade --
Two Paths to the Same Conclusion --
Journey from the Inside Out --
Hot Dogs, Apple Pie and Camry --
The Challenger --
Nibbling from the Bottom and the Top --
Detroit South --
The End of Detroit --
What Do Customers Really Want? --
Epilogue: The World in 2010.
Other Titles: How the Big Three lost their grip on the American car market
Responsibility: Micheline Maynard.
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Abstract:

Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.

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