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Energy Gel : a new product introduction (A)

Author: Artur Raviv; Jan M Henrich; Gero K Steinroeder
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Artur Raviv; Jan M Henrich; Gero K Steinroeder
ISBN: 9781473992313 1473992311
OCLC Number: 1017711429
Notes: Originally published: Raviv, A., Henrich, J. M., & Steinroeder, G. K. (2003). Energy Gel: A New Product Introduction (A). 5-403-756(A) Evanston, IL: Kellogg School of Management, Northwestern University.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Artur Raviv, Jan M. Henrich, Gero K. Steinroeder.

Abstract:

Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.

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