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Engaged journalism : connecting with digitally empowered news audiences

Author: Jake Batsell
Publisher: New York : Columbia University Press, [2015] ©2015
Series: Columbia journalism review books
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Jake Batsell
ISBN: 9780231168342 0231168349 9780231168359 0231168357
OCLC Number: 946817685
Awards: Runner-up for Tankard Book Award 2017
Description: xxxiv, 195 pages : illustrations ; 22 cm.
Contents: Introduction: why engagement matters --
The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement --
News as conversation: not just informing, but involving the audience --
Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms --
Search, explore, play: drawing readers into journalism through interactive --
Participatory experiences --
Sustaining engaged journalism: measuring and monetizing the audience relationship --
Conclusion.
Series Title: Columbia journalism review books
Responsibility: Jake Batsell.

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Engaged Journalism is a welcome addition to the ongoing discussion over how to define audience engagement, identify the best practices, and determine their effectiveness with regard to audience Read more...

 
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