Engagement from scratch! : how super-community builders create a loyal audience and how you can do the same! (Book, 2011) [WorldCat.org]
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Engagement from scratch! : how super-community builders create a loyal audience and how you can do the same!

Author: Danny Iny
Publisher: [Montreal?] : Firepole Marketing, ©2011.
Edition/Format:   Print book : English
Summary:
"This is not just another online marketing book. It contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience and community builders. In this book, they have come together to answer one crucial question: How would you build an engaged audience, from scratch? Each 30+ co-authors has built an engaged and loyal audience, and  Read more...
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Details

Document Type: Book
All Authors / Contributors: Danny Iny
ISBN: 9781466382008 1466382007
OCLC Number: 794558912
Notes: Compilation of comments by over 30 people involved in audience and community building.
Description: 223 pages : illustrations ; 24 cm
Contents: Foreword / by C.C. Chapman --
Introduction --
My story of engagement from scratch --
General principles --
Know and love your audience --
Why and how to do content --
Why and how to do social media --
Be your passionate self --
Stories and lessons learned --
Step-by-step --
Conclusion --
Postscript: the most important things --
Thank you --
Support the teaching of entrepreneurship --
Sponsors and special offers.
Responsibility: Danny Iny.

Abstract:

"This is not just another online marketing book. It contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience and community builders. In this book, they have come together to answer one crucial question: How would you build an engaged audience, from scratch? Each 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again."--

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