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Engaging data : smart strategies for school communication

Author: Trinette Marquis
Publisher: Lanham, Maryland : Rowman & Littlefield ; [Rockville, MD] : Published in partnership with the National School Public Relations Association, [2018]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marquis-Hobbs, Trinette.
Engaging data.
Lanham, Maryland : Rowman & Littlefield, [2018]
(DLC) 2018006504
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Trinette Marquis
ISBN: 9781475841893 1475841892
OCLC Number: 1035784707
Notes: Location of National School Public Relations Association taken from association's website (07/16/2018).
Description: 1 online resource (xxiii, 199 pages)
Contents: The case for data --
The four-step public relations process --
Research, easier than you might think --
Data, data everywhere --
Designing surveys that truly listen --
What gets measured gets done: creating accountability --
Analytics, the low hanging data fruit --
Low(er) tech tracking ideas --
Making data accessible --
Qualitative research, understanding the richness of experience --
When the data is hard to swallow --
No PR person, no problem!
Responsibility: Trinette Marquis, APR.

Abstract:

Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication  Read more...

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Author Trinette Marquis makes a compelling case for data as she propels readers beyond their fear of research to a place of curiosity and comfort. Her enthusiasm for research and evaluation is Read more...

 
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