Engaging your community through active strategic marketing : a practical guide for librarians and information professionals (Book, 2021) [WorldCat.org]
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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals

Author: Terry Kendrick
Publisher: London : Facet Publishing, 2021.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
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Details

Document Type: Book
All Authors / Contributors: Terry Kendrick
ISBN: 9781783303830 1783303832 9781783303847 1783303840
OCLC Number: 1256587819
Description: viii, 198 pages : illustrations ; 24 cm
Contents: The need for a professional approach to engagement --
Strategic marketing planning for engagement --
Ambition : the basis for all activity --
Understanding users and potential users --
Identifying value and segmentation --
Managing stakeholder engagement --
Making choices and creating engaging offers --
Crafting engaging messages --
Effective marketing channels for engaging messages --
Digital channels and engagement --
Evaluating the response to engagement activity --
How to give marketing and engagement the best chance of success.
Responsibility: Terry Kendrick.

Abstract:

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

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