Engineered to sell : European emigrés and the making of consumer capitalism (eBook, 2019) [WorldCat.org]
skip to content
Engineered to sell : European emigrés and the making of consumer capitalism Preview this item
ClosePreview this item
Checking...

Engineered to sell : European emigrés and the making of consumer capitalism

Author: Jan L Logemann
Publisher: Chicago ; London : The University of Chicago Press, 2019. ©2019
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Logemann, Jan L.
Engineered to sell.
Chicago ; London : The University of Chicago Press, 2019
(DLC) 2019012198
(OCoLC)1089884285
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jan L Logemann
ISBN: 9780226660295 022666029X
OCLC Number: 1129235877
Language Note: In English.
Description: 1 online resource (371 pages) : illustrations
Contents: Introduction: consumer engineers and the transnational origins of consumer capitalism --
The origins of "consumer engineering": interwar consumer capitalism in transatlantic perspective --
Section one: transformations in marketing and consumer research --
The rise of consumer engineering: american marketing at midcentury (1930s-1960s) --
The art of asking why: the "Vienna school" of market research and transfers in consumer psychology --
From mass persuasion to engineered consent: the impact of "European" psychology on the cognitive turn in marketing thought --
Hidden persuaders? Market researchers as "knowledge entrepreneurs" between business and the social sciences --
Section two: designing for sustained demand --
"Tastemakers" or "wastemakers"? Commercial design at midcentury (1930-1960) --
The designer as marketing expert: European immigrants and the professionalization of industrial and graphic design in the united states --
The commercialization of social engineering? Adapting radical design reform to american mass marketing --
"Streamlining everything": design, market research, and the postwar "american" world of goods --
Section three: transatlantic return voyages --
Bridging transatlantic divides: bringing consumer modernity "back" to Europe --
Corporate america and the international style: the transnational network of knoll associates between Europe and the united states --
The "return" to Europe: emigrés as cultural translators and the transformation of postwar European marketing --
Consumer engineering: challenges and legacies.
Responsibility: Jan L. Logemann.
More information:

Abstract:

Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.