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Engineering the high tech start-up. Volume II, Applied knowledge

Author: Cory R A Hallam; William Flannery
Publisher: New York, NY : Momentum Press, [2018] ©2018
Series: Engineering management collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Technological entrepreneurship has been a key driver of economic growth in developed countries, and will play an increasingly important role in developing countries. Successful entrepreneurial efforts will be dependent not so much upon the abilities of the engineer or skilled technical entrepreneur to solve a technical problem, but upon the startup team's ability to traverse the myriad of problems they face in  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cory R A Hallam; William Flannery
ISBN: 1947083139 9781947083134
OCLC Number: 1029302530
Description: 1 online resource (1 volume) : illustrations.
Contents: 1. Recognizing opportunities and testing the concept --
1.1 Sources of discontinuity and dissatisfaction --
1.2 Quantifying the opportunity --
1.3 Testing the concept --
1.4 Green light for opportunity. 2. Creating your business model canvas --
2.1 Value proposition --
2.2 Customer segments --
2.3 Channels --
2.4 Customer relationships --
2.5 Revenue streams --
2.6 Key activities --
2.7 Key resources --
2.8 Key partnerships --
2.9 Cost structure --
2.10 The missing 10th block: cash flow and profit --
2.11 Summary. 3. Identifying and protecting intellectual property --
3.1 Copyright --
3.2 Trademarks --
3.3 Trade secrets --
3.4 Patents --
3.5 Managing intellectual property --
3.6 Who is an inventor? 4. Entrepreneurial finance: how to be a gracious liar --
4.1 The process --
4.2 Accounting basics --
4.3 Key financial statements --
4.4 Building your financial statements at the start --
4.5 Returns --
4.6 Summary. 5. Creating a legal entity --
5.1 Consulting, building, selling, raising cash, nonprofit? --
5.2 Which state to choose --
5.3 Top legal documents you need to start a company --
5.4 Corporate board versus advisory board --
5.5 Top mistakes to avoid. 6. Creating the business plan, slide deck, and pitch --
6.1 Introduction --
6.2 Establishing credibility --
6.3 Identifying and mediating risks --
6.4 The information portfolio --
6.5 Summary. Appendix A. Key terms --
Appendix B. Sample pitch deck --
References --
About the authors --
Index.
Series Title: Engineering management collection.
Other Titles: Applied knowledge
Responsibility: Cory R.A. Hallam and William Flannery.

Abstract:

Technological entrepreneurship has been a key driver of economic growth in developed countries, and will play an increasingly important role in developing countries. Successful entrepreneurial efforts will be dependent not so much upon the abilities of the engineer or skilled technical entrepreneur to solve a technical problem, but upon the startup team's ability to traverse the myriad of problems they face in commercialization efforts. This two-volume set has been written primarily for engineers, technicians and scientists who are contemplating the unknown but attractive world of technological entrepreneurship, a key driver of economic growth in developed countries and critical in stimulating growth in developing countries. The purpose is to prepare these professionals as members of teams focusing on commercializing new technology-based products. The material has also been used to introduce engineering students to the processes involved in technological entrepreneurship. Volume I provides a background of fundamentals and theory to prepare the reader for the venture launch. Topics include the entrepreneurial process, the venture team, developing and marketing high tech products, and launching the new venture. Volume II goes into detail in critical areas such as intellectual property protection, legal forms of organization, financial projections, and business plan preparation and delivery. The primary emphasis is focused on creating lean and agile organizations capable of recognizing opportunities, quickly developing introductory products for small test markets to better define the opportunities, and using the results of those test markets to arrive at a product with wide acceptance capable of driving growth.

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