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English for marketing & advertising

Author: Sylee Gore
Publisher: Oxford : Oxford University Press, 2007.
Series: Express series.; Oxford business English.
Edition/Format:   Print book : Audio book, etc.   Sound Recording : EnglishView all editions and formats
Summary:
An expanding series of short, specialist English courses for different professions, work skills, and industries.
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Genre/Form: Problems and exercises
Sound recordings
Terminology
Textbooks
Textbooks for foreign speakers
Problems, exercises, etc
Sound recordings for foreign speakers
Textbooks for second language learners
Material Type: Audio book, etc.
Document Type: Book, Sound Recording
All Authors / Contributors: Sylee Gore
ISBN: 9780194579186 0194579182 9780194579193 0194579190 9780194579209 0194579204
OCLC Number: 1058036293
Notes: CD-ROM includes "realistic listening extracts [and] interactive exercises to practice communication, useful phrases, and vocabulary"--Cover.
Description: 80 pages : color illustrations ; 26 cm + 1 multiROM (4 3/4 in.)
Details: System requirements for CD-ROM: Windows 2000/XP running Internet Explorer 5.5 or similar web browser with the latest Flash plugin ; Mac OS X running Safari or similar web browser with the latest Flash plugin.
Contents: 1. Introduction to marketing and advertising --
2. Finding the customer --
3. Planning a marketing strategy --
4. Creating ads --
5. Marketing tools --
6. Presenting your public face --
7. Marketing through trade fairs.
Series Title: Express series.; Oxford business English.
Other Titles: English for marketing and advertising
Responsibility: Sylee Gore.

Abstract:

English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.  Read more...

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