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Entering the global arena : emerging states, soft power strategies and sports mega-events

Author: Jonathan Grix; Paul Michael Brannagan; Donna Lee
Publisher: Singapore : Palgrave Macmillan, [2019]
Series: Palgrave pivot.; Mega event planning.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative  Read more...
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Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Jonathan Grix; Paul Michael Brannagan; Donna Lee
ISBN: 9789811379512 9811379513
OCLC Number: 1112381785
Description: xiii, 117 pages : illustrations ; 22 cm.
Contents: Introduction --
Emerging states and the shifting balance of global power --
Sports mega-events and the concept of soft power --
Brazil's double host status --
Russia's unique soft power strategy --
China' s coming out party? The Beijing olympics, 2008 --
South Africa and the 2010 FIFA World cup --
Qatar's global sports strategy : soft power and the 2022 World cup --
Conclusion.
Series Title: Palgrave pivot.; Mega event planning.
Responsibility: Jonathan Grix, Paul Michael Brannagan, Donna Lee.

Abstract:

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.

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