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Entertainment-education a communication strategy for social change

Author: Arvind Singhal; Everett M Rogers
Publisher: New York, N.Y. Routledge, Taylor & Francis Group 2011
Edition/Format:   Print book : EnglishView all editions and formats
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This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors  Read more...

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Document Type: Book
All Authors / Contributors: Arvind Singhal; Everett M Rogers
ISBN: 0805832351 9780805832358 0805833501 9780805833508
OCLC Number: 980931741
Description: 265 p. ill.
Contents: Contents: Preface. Entertainment-Education. Simplemente Maria. Miguel Sabido and the Entertainment-Education Strategy. The Hum Log Story in India. The Entertainment-Education Strategy in Music. The Entertainment-Education Strategy in Radio. The Effects of Entertainment-Education. Studying Entertainment-Education Effects. Lessons Learned About Entertainment-Education.
Responsibility: Arvind Singhal [aut]; Everett M. Rogers [aut].

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