skip to content
Entertainment marketing & communication : selling branded performance, people, and places Preview this item
ClosePreview this item
Checking...

Entertainment marketing & communication : selling branded performance, people, and places

Author: Shay Sayre
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Shay Sayre
ISBN: 0131986228 9780131986220
OCLC Number: 263716613
Description: XXII, 489 Seiten : Illustrationen
Contents: Introduction: Part One The Entertainment Industry 1. And Leisure Begot Entertainment 2. Our Merged, Merged World 3. Characterizing our Experience Culture 4. Venue Economics and ServiceScapes Part Two Entertainment Audiences and Audience Research 5. Audiences, Culture and Subculture 6. Segmenting entertainment audiences 7. Researching and measuring entertainment audiences Part Three Applying Marketing and Communication Principles 8. Entertainment Marketing Mix, Branding and Communication 9. Integrated and Convergent Promotional Communications 10. Campaign Planning. Part FourIndustry Applications 11. Marketing live performances and events 12. Marketing destinations and tourist services 13. Marketing attractions and themed spaces 14. Marketing mediated entertainment 15. Marketing stars and celebrities Part FiveCase Studies from the Real World of Experiential Entertainment 1. Marketing live performance: Orange County Performing Arts Center Funding Campaign for use with Chapter 11. 2. Marketing a luxury destination: Evolving the Ritz-Carlton Brand 3. Marketing an amusement park: Disney's California Theme Parks 4. Marketing a movie brand: Revitalizing The Pink Panther Brand 5. Marketing a celebrity: The Oprah Brand PostScript: Glossary of terms Index
Responsibility: Shay Sayre.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/263716613> # Entertainment marketing & communication : selling branded performance, people, and places
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "263716613" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/335358916#Place/upper_saddle_river_nj> ; # Upper Saddle River, NJ
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   schema:about <http://id.worldcat.org/fast/996070> ; # Leisure industry--Marketing
   schema:about <http://id.worldcat.org/fast/1057910> ; # Performing arts--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/fremdenverkehr> ; # Fremdenverkehr
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/entertainment_events_united_states_marketing> ; # Entertainment events--United States--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/tourism_united_states_marketing> ; # Tourism--United States--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/performing_arts_united_states_marketing> ; # Performing arts--United States--Marketing
   schema:about <http://id.worldcat.org/fast/1153181> ; # Tourism--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/event_marketing> ; # Event-Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/recreation_united_states_marketing> ; # Recreation--United States--Marketing
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/darstellende_kunst> ; # Darstellende Kunst
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Place/usa> ; # USA.
   schema:about <http://id.loc.gov/authorities/subjects/sh2008100113> ; # Consumer behavior--United States
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/communication_in_marketing_united_states> ; # Communication in marketing--United States
   schema:about <http://id.worldcat.org/fast/808115> ; # Amusements--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/leisure_industry_united_states_marketing> ; # Leisure industry--United States--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:about <http://id.worldcat.org/fast/1091748> ; # Recreation--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/unterhaltungsindustrie> ; # Unterhaltungsindustrie
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/amusements_united_states_marketing> ; # Amusements--United States--Marketing
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/335358916#Topic/markenpolitik> ; # Markenpolitik
   schema:author <http://viaf.org/viaf/33948158> ; # Shay Sayre
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2008" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/335358916> ;
   schema:inLanguage "en" ;
   schema:name "Entertainment marketing & communication : selling branded performance, people, and places" ;
   schema:productID "263716613" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/263716613#PublicationEvent/upper_saddle_river_nj_pearson_prentice_hall_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/335358916#Agent/pearson_prentice_hall> ; # Pearson Prentice Hall
   schema:workExample <http://worldcat.org/isbn/9780131986220> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/263716613> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/335358916#Agent/pearson_prentice_hall> # Pearson Prentice Hall
    a bgn:Agent ;
   schema:name "Pearson Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Place/upper_saddle_river_nj> # Upper Saddle River, NJ
    a schema:Place ;
   schema:name "Upper Saddle River, NJ" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/communication_in_marketing_united_states> # Communication in marketing--United States
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85029077> ;
   schema:name "Communication in marketing--United States" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/entertainment_events_united_states_marketing> # Entertainment events--United States--Marketing
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh96009616> ;
   schema:name "Entertainment events--United States--Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/leisure_industry_united_states_marketing> # Leisure industry--United States--Marketing
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85075929> ;
   schema:name "Leisure industry--United States--Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
    a schema:Intangible ;
   schema:name "Öffentlichkeitsarbeit" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/performing_arts_united_states_marketing> # Performing arts--United States--Marketing
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85099831> ;
   schema:name "Performing arts--United States--Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/335358916#Topic/unterhaltungsindustrie> # Unterhaltungsindustrie
    a schema:Intangible ;
   schema:name "Unterhaltungsindustrie" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008100113> # Consumer behavior--United States
    a schema:Intangible ;
   schema:name "Consumer behavior--United States" ;
    .

<http://id.worldcat.org/fast/1057910> # Performing arts--Marketing
    a schema:Intangible ;
   schema:name "Performing arts--Marketing" ;
    .

<http://id.worldcat.org/fast/1091748> # Recreation--Marketing
    a schema:Intangible ;
   schema:name "Recreation--Marketing" ;
    .

<http://id.worldcat.org/fast/1153181> # Tourism--Marketing
    a schema:Intangible ;
   schema:name "Tourism--Marketing" ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://id.worldcat.org/fast/808115> # Amusements--Marketing
    a schema:Intangible ;
   schema:name "Amusements--Marketing" ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing" ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior" ;
    .

<http://id.worldcat.org/fast/996070> # Leisure industry--Marketing
    a schema:Intangible ;
   schema:name "Leisure industry--Marketing" ;
    .

<http://viaf.org/viaf/33948158> # Shay Sayre
    a schema:Person ;
   schema:familyName "Sayre" ;
   schema:givenName "Shay" ;
   schema:name "Shay Sayre" ;
    .

<http://worldcat.org/isbn/9780131986220>
    a schema:ProductModel ;
   schema:isbn "0131986228" ;
   schema:isbn "9780131986220" ;
    .

<http://www.worldcat.org/title/-/oclc/263716613>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/263716613> ; # Entertainment marketing & communication : selling branded performance, people, and places
   schema:dateModified "2018-11-09" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.