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Entertainment, media & advertising market research handbook 2019-2020

Author: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
Publisher: Miramar, FL : Richard K. Miller & Associates, [2019] ©2019
Series: RKMA market research handbook series.
Edition/Format:   eBook : Document : English : 16th editionView all editions and formats
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: (OCoLC)1051707754
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
ISBN: 9781577832706 1577832701
OCLC Number: 1050438631
Description: 1 online resource (346 pages)
Contents: PART I. MARKET SUMMARY --
1. Consumer Use Of Media & The Internet --
2. Consumer Use Of Technology --
3. Market Assessment: Advertising --
4. Market Assessment: Entertainment & Media --
5. Consumer Access Of News --
PART II. MARKET LEADERS --
6. Largest Advertisers --
7. Largest Agencies --
8. Largest Media Companies --
9. Largest Service Providers --
10. Most-Visited Websites --
11. Top Smartphone Platforms & Apps --
PART III. TELEVISION --
12. TV Viewing --
13. Designated Market Areas --
14. TV Networks & Stations --
15. TV News --
16. Television Advertising --
17. TV Ad Costs --
18. Internet-Connected TV --
19. Over-The-Top & Subscription Video Services --
PART IV. RADIO --
20. Radio Listening --
21. Radio Metros --
23. Digital Radio --
24. Radio Advertising --
25. Satellite Radio --
PART V. PRINT MEDIA --
26. Magazines --
27. Newspapers --
28. Alternative Weeklies --
29. Free-Standing Inserts --
30. Books & Ebooks --
PART VI. DIGITAL MEDIA --
31. Digital Advertising --
32. Digital News --
33. Digital Video --
34. Mobile Apps --
35. Podcasts --
36. Social Media --
PART VII. ADVERTISING ANALYSES --
37. Ad Blocking --
38. Ad Fraud --
39. Award-Winning Agencies --
40. Branding --
41. Content Marketing --
42. Coupons --
43. Customer Analytics --
44. Consumer Tracking Online --
45. Digital Place-Based Advertising --
46. General Data Protection Regulation --
47. Global Markets --
48. Local Marketing --
49. Location Data --
50. Naming Rights --
51. Native Advertising --
52. Out-Of-Home Advertising --
53. Packaging --
54. Political Advertising --
55. Product Placement --
56. Programmatic Advertising --
57. Response To Advertising --
58. Retail Advertising --
59. Sponsorships --
60. Sports Marketing --
61. Trust In Media & Advertising --
PART VIII. ENTERTAINMENT & MEDIA ANALYSES --
62. Hispanic Media --
63. In-Flight Entertainment --
64. Sports Media --
65. Video Games --
66. Virtual & Augmented Reality --
PART IX. FILMED ENTERTAINMENT --
67. Theatrical & Home Entertainment --
68. Film Studios --
69. Movies --
70. In-Cinema Advertising --
71. Home Entertainment --
PART X. MUSIC --
72. Music Listening --
73. Music Concerts & Festivals --
74. Recorded Music --
75. Streaming & Subscription Music Services --
Appendix A. Academic Programs --
Appendix B. Analysts --
Appendix C. Associations --
Appendix D. Entertainment Awards & Live Events --
Appendix E. Entertainment & Media Museums --
Appendix F. Industry-Specific Periodicals --
Appendix G. Marketing Blogs --
Appendix H. State Film Commissions.
Series Title: RKMA market research handbook series.
Other Titles: Entertainment, media and advertising market research handbook 2019-2020
Responsibility: by Richard K. Miller and Kelli Washington.

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