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Entrepreneur magazine's ultimate guide to Google AdWords

Author: Perry S Marshall; Bryan Todd; Mike Rhodes
Publisher: [Irvine, California] : Entrepreneur Press, [2017] ©2017
Edition/Format:   eBook : Document : English : Fifth editionView all editions and formats
Summary:
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marshall, Perry S.
Ultimate guide to Google AdWords.
[Place of publication not identified] : Entrepreneur Press, ©2017
approximately 338 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Perry S Marshall; Bryan Todd; Mike Rhodes
ISBN: 9781613083710 1613083718
OCLC Number: 1008569220
Notes: Includes index.
Description: 1 online resource : illustrations
Other Titles: Ultimate guide to Google AdWords
Google AdWords
Responsibility: Perry Marshall, Mike Rhodes, Bryan Todd.

Abstract:

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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