Entrepreneurial marketing : a practical managerial approach (Book, 2020) [WorldCat.org]
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Entrepreneurial marketing : a practical managerial approach
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Entrepreneurial marketing : a practical managerial approach

Author: Robert D Hisrich; Veland Ramadani
Publisher: Cheltenham, UK Edward Elgar Publishing 2020
Edition/Format:   Print book : English : Paperback editionView all editions and formats
Summary:

The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of  Read more...

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Document Type: Book
All Authors / Contributors: Robert D Hisrich; Veland Ramadani
ISBN: 9781839108389 183910838X 9781788111317 1788111311
OCLC Number: 1162836666
Description: XI, 202 Seiten : Illustrationen ; 24 cm
Contents: Contents: 1. Entrepreneurial Marketing: Entrepreneurship and Marketing Interface 2. Foundations of Marketing Decision-Making 3. Entrepreneurial Market Identification 4. Entrepreneurial Market Segmentation 5. Entrepreneurial Product/Service Policy 6. Entrepreneurial Pricing Policy 7. Entrepreneurial Distribution Policy 8. Entrepreneurial Promotion Policy 9. International Entrepreneurial Marketing 10. The Entrepreneurial Marketing Plan Index
Responsibility: Robert D. Hisrich, Veland Ramadani.

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'This is a timely contribution by authors for whom I have great respect; their energy has put together another masterpiece, this time prescribing a practical managerial approach to entrepreneurial Read more...

 
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