Entrepreneurial marketing : a practical managerial approach (Book, 2020) [WorldCat.org]
skip to content
Entrepreneurial marketing : a practical managerial approach

Entrepreneurial marketing : a practical managerial approach

Author: Robert D Hisrich; Veland Ramadani
Publisher: Cheltenham, UK Edward Elgar Publishing 2020
Edition/Format:   Print book : English : Paperback editionView all editions and formats

The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of  Read more...


(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Document Type: Book
All Authors / Contributors: Robert D Hisrich; Veland Ramadani
ISBN: 9781839108389 183910838X 9781788111317 1788111311
OCLC Number: 1162836666
Description: XI, 202 Seiten : Illustrationen ; 24 cm
Contents: Contents: 1. Entrepreneurial Marketing: Entrepreneurship and Marketing Interface 2. Foundations of Marketing Decision-Making 3. Entrepreneurial Market Identification 4. Entrepreneurial Market Segmentation 5. Entrepreneurial Product/Service Policy 6. Entrepreneurial Pricing Policy 7. Entrepreneurial Distribution Policy 8. Entrepreneurial Promotion Policy 9. International Entrepreneurial Marketing 10. The Entrepreneurial Marketing Plan Index
Responsibility: Robert D. Hisrich, Veland Ramadani.


Editorial reviews

Publisher Synopsis

'This is a timely contribution by authors for whom I have great respect; their energy has put together another masterpiece, this time prescribing a practical managerial approach to entrepreneurial Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.