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Entrepreneurial negotiation : understanding and managing the relationships that determine your entrepreneurial success

Author: Samuel Dinnar; Lawrence Susskind
Publisher: Cham, Switzerland : Palgrave Macmillan, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don't know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that. This book presents entrepreneurship as a series of interactions  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)1032720682
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Samuel Dinnar; Lawrence Susskind
ISBN: 9783319925431 3319925431
OCLC Number: 1049171801
Description: 1 online resource
Contents: Entrepreneurship: the good, the bad, and the terrible --
The entrepreneurial world --
When entrepreneurs negotiate --
Real entrepreneurs describe their mistakes --
The entrepreneurial galaxy reimagined: prevent, detect, and respond to your mistakes --
Know your entrepreneurial self --
Appendix: Entrepreneurial negotiation worksheets.
Responsibility: Samuel Dinnar, Lawrence Susskind ; foreword by Edward Roberts.

Abstract:

The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don't know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that. This book presents entrepreneurship as a series of interactions between founders, partners, potential partners, investors and others at various stages of the entrepreneurial process - from seed to exit. There are plenty of authors offering 'tips' on how to succeed as an entrepreneur, but no one else scrutinizes the negotiation mistakes that successful entrepreneurs talk about with the authors. As Dinnar and Susskind show, learning to handle emotions, manage uncertainty, cope with technical complexity and build long-term relationships are equally or even more important. This book spotlights eight big mistakes that entrepreneurs often make and shows how most can be prevented with some forethought. It includes interviews with high-profile entrepreneurs about their own mistakes. It also covers gender biases, cultural challenges, and when to employ agents to negotiate on your behalf. Aspiring and experienced entrepreneurs should pay attention to the negotiation errors that even the most successful entrepreneurs commonly make.

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"'Entrepreneurial Negotiation' provides you great tools and mindset guidance to start considering negotiations as an opportunity, rather than a threat. ... it allows you to criticize your current Read more...

 
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