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Entrepreneurship and Innovation : Theory, Practice and Context

Author: Tim Mazzarol; Sophie Reboud
Publisher: Singapore : Springer, 2020.
Series: Springer texts in business and economics.
Edition/Format:   eBook : Document : English : 4th edView all editions and formats
Summary:
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the readers thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tim Mazzarol; Sophie Reboud
ISBN: 9789811394126 9811394121
OCLC Number: 1129150597
Description: 1 online resource (xxvi, 509 pages) : illustrations
Contents: Chapter 1: Entrepreneurship as a social and economic process --
Chapter 2: The Entrepreneur --
Chapter 3: The entrepreneurial process --
Chapter 4: Intrapreneurship --
Chapter 5: Innovation in small firms --
Chapter 6: Adoption and diffusion of innovation --
Chapter 7: Planning, business models and strategy --
Chapter 8: Team building, company leadership and strategic alliances --
Chapter 9: Financing the venture --
Chapter 10: Intellectual property management --
Chapter 11: Risk management and innovation --
Chapter 12: Disruptive innovations and the commercialisation of technology --
Chapter 13: Social entrepreneurship and cooperative enterprise.
Series Title: Springer texts in business and economics.
Responsibility: by Tim Mazzarol, Sophie Reboud.

Abstract:

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the readers thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

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