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Entrepreneurship for physicists : a practical guide to move inventions from university to market

Author: Davide Iannuzzi; Institute of Physics (Great Britain),
Publisher: Bristol [England] (Temple Circus, Temple Way, Bristol BS1 6HG, UK) : IOP Publishing, [2017]
Series: IOP concise physics.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Davide Iannuzzi; Institute of Physics (Great Britain),
ISBN: 9781681746685 1681746689 9781681746708 1681746700 9781681744872 1681744872 1681746697 9781681746692
OCLC Number: 1005740801
Notes: "Version: 20171001"--Title page verso.
Title from PDF title page (viewed on October, 11 2017).
Description: 1 online resource(various pagings) : illustrations (some color).
Contents: Preface --
Introduction --
1. Motivation factors --2. The idea --
3. Effectuation theory --
4. the four pillars of a strategic plan --
5. Business canvas --
6. Getting the numbers straight --
7. Random thoughts worth spreading --
8. The role of the technology transfer office --
Entrepreneurship for non-entrepreneurs.
Series Title: IOP concise physics.
Responsibility: Davide Iannuzzi.

Abstract:

Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology  Read more...

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