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Entrepreneurship : successfully launching new ventures

Author: Bruce R Barringer; R Duane Ireland
Publisher: New York, NY : Pearson, [2019]
Edition/Format:   Print book : English : Sixth EditionView all editions and formats
Summary:
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the  Read more...
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Details

Document Type: Book
All Authors / Contributors: Bruce R Barringer; R Duane Ireland
ISBN: 9780134729534 0134729536
OCLC Number: 1031046179
Description: xxv, 591 pages : color illustrations ; 29 cm
Contents: Decision to become an entrepreneur --
Developing successful business ideas --
Moving from an idea to an entrepreneurial firm --
Managing and growing an entrepreneurial firm.
Responsibility: Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A & M University.

Abstract:

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

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