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Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less

Author: Joe Pulizzi
Publisher: [New York] : McGraw-Hill Education, ©2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
With in-depth case studies of how John Deere; LEGO; Coca-Cola; and other leading corporations are using content to drive epic sales; this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. --
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Genre/Form: Ressources Internet
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joe Pulizzi
ISBN: 9780071819916 0071819916
OCLC Number: 871658228
Notes: Titre de l'écran-titre (visionné le 25 févr. 2014).
TRAITEMENT SOMMAIRE.
Description: 1 ressource en ligne
Contents: Foreword. ixAcknowledgments. xiiiIntroduction . xvPart IContent Marketing-There and Back AgainCHAPTER 1 What Is Content Marketing?. 3CHAPTER 2 The History of Content Marketing. 13CHAPTER 3 Why Content Marketing?. 19CHAPTER 4 The Business Model ofContent Marketing. 29CHAPTER 5 The Business Case forContent Marketing. 41CHAPTER 6 Tomorrow's Media Companies. 49Part IIDefining Your Content Niche and StrategyCHAPTER 7 More Right or Less Right. 69CHAPTER 8 What Is Epic Content Marketing?. 75CHAPTER 9 The Goal of Subscription. 83CHAPTER 10 The Audience Persona. 93CHAPTER 11 Defining the Engagement Cycle. 103CHAPTER 12 Defining Your Content Niche. 111CHAPTER 13 The Content Marketing MissionStatement. 119Part IIIManaging the Content ProcessCHAPTER 14 Building Your Editorial Calendar. 131CHAPTER 15 Managing the ContentCreation Process. 139CHAPTER 16 Content Types. 159CHAPTER 17 Finding Your Content Assets. 203CHAPTER 18 Extracting Content from Employees. 211CHAPTER 19 The Content Platform. 215CHAPTER 20 The Content Channel Plan in Action. 223Part IVMarketing Your StoriesCHAPTER 21 Social Media for Content Marketing. 231CHAPTER 22 Alternative Content PromotionTechniques. 253CHAPTER 23 Leveraging a Social Influencer Modelfor Content Marketing. 267Part VMaking Content WorkCHAPTER 24 Measuring the Impact of YourContent Marketing. 277CHAPTER 25 The Evolution of Your Epic Story. 299Index
Responsibility: Joe Pulizzi.

Abstract:

Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant,  Read more...

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