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Erasmus University Rotterdam wrestles with sustainability strategy

Author: Frank Wijen; Geraldine Coughlan; Tao Yue
Publisher: London : Rotterdam School of Management, Erasmus University, 2013.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Erasmus University Rotterdam (EUR) is in the midst of a sustainability dilemma. The university is in a stage of transition, shifting focus from the city to the world stage. EUR's current environmental sustainability policy needs more impetus. The university wants to incorporate sustainability into its new strategy (2013-2018) to become more competitive. But with reduced government funding, EUR has fewer resources to  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank Wijen; Geraldine Coughlan; Tao Yue
ISBN: 9781526444929 1526444925
OCLC Number: 1023551364
Notes: Originally published in Wijen, F. & Coughlan, G. (2013). Erasmus University Rotterdam wrestles with sustainability strategy. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Dr. Frank Wijen, Geraldine Coughlan, Tao Yue.

Abstract:

Erasmus University Rotterdam (EUR) is in the midst of a sustainability dilemma. The university is in a stage of transition, shifting focus from the city to the world stage. EUR's current environmental sustainability policy needs more impetus. The university wants to incorporate sustainability into its new strategy (2013-2018) to become more competitive. But with reduced government funding, EUR has fewer resources to promote sustainability. The crux of EUR's dilemma is how more than 20,000 EUR students and 2,500 employees can be sensitised to, and induced to act upon, sustainability - even though it is not necessarily a priority for them. EUR is a university with a strong business, economics, law and medicine focus - therefore, the students' primary goal is traditionally a good career first. The crucial question is thus how to win a place in the students' and employees' hearts and minds for sustainability in the broader sense.

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