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Escape from the ivory tower : a guide to making your science matter

Author: Nancy Baron
Publisher: Washington : Island Press, 2010
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Most scientists and researchers aren't prepared to talk to the press or to policymakers-or deal with backlash. Many have the horror stories to prove it. What's clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public  Read more...
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Document Type: Book
All Authors / Contributors: Nancy Baron
ISBN: 9781597266635 1597266639 9781597266642 1597266647
OCLC Number: 761229894
Description: xxii, 246 s. illustrations
Responsibility: Nancy Baron

Abstract:

Most scientists and researchers aren't prepared to talk to the press or to policymakers-or deal with backlash. Many have the horror stories to prove it. What's clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of "speaking up," how to deal with criticism, and the link between communications and leadership. The final chapter, 'Leading the Way' offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, this book can help make your science understood, appreciated and perhaps acted upon

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"In our age of information overload it is easy for research to disappear without trace. If you want yours to get noticed, read Nancy Baron's excellent guide."--Callum Roberts "Professor of Marine Read more...

 
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