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eSports is business : management in the world of competitive gaming

Author: Tobias Scholz
Publisher: Basingstoke : Palgrave Macmillan, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its  Read more...
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Additional Physical Format: (OCoLC)1078566408
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Tobias Scholz
ISBN: 9783030111991 3030111997 3030111989 9783030111984
OCLC Number: 1100718581
Notes: 1. Introduction: The Emergence of eSports.- 2. A Short History of eSports and Management.- 3. Stakeholders in the eSports Industry.- 4. Unwritten Governing Principles.- 5. The Business Model Network.- 6. Conclusion: The Future of eSports.
Description: online resource (Pdf, 165 pages) : illustrations (black and white)
Contents: 1. Introduction: The Emergence of eSports.- 2. A Short History of eSports and Management.- 3. Stakeholders in the eSports Industry.- 4. Unwritten Governing Principles.- 5. The Business Model Network.- 6. Conclusion: The Future of eSports.
Responsibility: Tobias M. Scholz.

Abstract:

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries.  Read more...

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