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An essential link with audiences worldwide : research for international broadcasting

Author: Oliver Zöllner; Deutsche Welle.
Publisher: Berlin : VISTAS, 2002.
Series: DW-Schriftenreihe, Bd. 5.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Kongress
Additional Physical Format: Online version:
Essential link with audiences worldwide.
Berlin : VISTAS, 2002
(OCoLC)681146824
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Oliver Zöllner; Deutsche Welle.
ISBN: 3891583346 9783891583340
OCLC Number: 50023085
Language Note: Summaries in German.
Description: 234 pages : illustrations ; 21 cm.
Contents: Machine generated contents note: EinfOhrung9 --
Introduction11 --
Oliver Zbllner --
International Broadcasters, Audience Research and a Conference --
An Overview of Methods and Functions13 --
International Audience Research and the Role of CIBAR --
Graham Mytton --
Audience Research for International Radio Broadcasters --
A Toolkit for Small to Medium-Sized Stations25 --
Helene Robillard-Frayne --
Survey of CIBAR Members Concerning Developments --
in Their Organizations41 --
Global Audiences --
Colin M Wilding --
151 Million Listeners --
But What Does It Mean? --
Uses and Misuses of Global Audience Estimates61 --
Helene Robillard-Frayne --
The Process of Estimating the Global Audience --
at Radio Canada International71 --
Defining Audiences --
Colin M Wilding --
BBC Audience Segmentation --
Testing Strategy By Research77.
Series Title: DW-Schriftenreihe, Bd. 5.
Responsibility: [Herausgeber, Deutsche Welle ; Redaktion (verantw.), Oliver Zöllner].
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