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The essential persona lifecycle : your guide to building and using personas

Author: Tamara Adlin; John Pruitt
Publisher: Burlington, Mass. : Morgan Kaufmann Publishers, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version: Adlin, Tamara.
Essential persona lifecycle.
Amsterdam ; Boston : Morgan Kaufmann, ©2010
(OCoLC)520707104
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tamara Adlin; John Pruitt
ISBN: 9780123814197 0123814197
OCLC Number: 679603904
Description: 1 online resource (ix, 224 pages) : illustrations
Contents: Introduction: The Persona Lifecycle Phase 1: Planning a Persona Effort Phase 2: Creating Personas Phase 3: Launching and Communicating Personas Phase 4: Using Personas Phase 5: ROI and Reuse of Personas Conclusion
Responsibility: Tamara Adlin and John Pruitt.

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"Many people think they know how to create personas-but they don't. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building Read more...

 
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