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Essentials of advertising strategy

Author: Don E Schultz; Stanley I Tannenbaum; Anne Allison
Publisher: Lincolnwood, Ill. : NTC Business Books, ©1996.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Schultz, Don E.
Essentials of advertising strategy.
Lincolnwood, Ill. : NTC Business Books, ©1996
(DLC) 95011308
(OCoLC)32552180
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Don E Schultz; Stanley I Tannenbaum; Anne Allison
ISBN: 0585124205 9780585124209
OCLC Number: 44965240
Notes: Includes index.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (ix, 155 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Responsibility: Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.

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