Essentials of contemporary business (Book, 2014) []
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Essentials of contemporary business

Author: David L Kurtz
Publisher: Hoboken, NJ : John Wiley & Sons, [2014] © 2014
Edition/Format:   Print book : English : First editionView all editions and formats

Contemporary Business Essentials offers instructors and students a concise and affordable approach to Introduction to Business. This straightforward approach will focus directly on what students  Read more...


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Document Type: Book
All Authors / Contributors: David L Kurtz
ISBN: 9781118336496 1118336496 9781118824511 1118824512
OCLC Number: 1050097858
Notes: "Wiley binder version."
Description: xvii, 313 pages : color illustrations ; 28 cm
Contents: PART 1 Business in a Global Environment1 The Changing Face of Business 12 Business Ethics and Social Responsibility 173 Economic Challenges Facing Contemporary Business 334 Competing in World Markets 51PART 2 Starting and Growing Your Business5 Small Business and Forms of Business Ownership 676 Starting Your Own Business 83PART 3 Management: Building Organizational Capability for Superior Performance7 Management, Leadership, and the Internal Organization 998 Human Resource Management: From Recruitment to Labor Relations 1159 Top Performance through Empowerment, Teamwork, and Communication 13110 Production and Operations Management 147PART 4 Marketing Management11 Customer-Driven Marketing 16312 Product and Distribution Strategies 17913 Promotion and Pricing Strategies 195PART 5 Managing Technology and Information14 Using Technology to Manage Information 211PART 6 Managing Financial Resources15 Understanding Accounting and Financial Statements 22716 The Financial System 24717 Financial Management 261Glossary 275Notes 286Name Index 294Subject Index 300International Index 311
Other Titles: Boone & Kurtz
Responsibility: David L. Kurtz.


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