Essentials of contemporary business (Book, 2014) [WorldCat.org]
skip to content
Essentials of contemporary business Preview this item
ClosePreview this item
Checking...

Essentials of contemporary business

Author: David L Kurtz
Publisher: Hoboken, NJ : John Wiley & Sons, [2014] © 2014
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:

Contemporary Business Essentials offers instructors and students a concise and affordable approach to Introduction to Business. This straightforward approach will focus directly on what students  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: David L Kurtz
ISBN: 9781118336496 1118336496 9781118824511 1118824512
OCLC Number: 1050097858
Notes: "Wiley binder version."
Description: xvii, 313 pages : color illustrations ; 28 cm
Contents: PART 1 Business in a Global Environment1 The Changing Face of Business 12 Business Ethics and Social Responsibility 173 Economic Challenges Facing Contemporary Business 334 Competing in World Markets 51PART 2 Starting and Growing Your Business5 Small Business and Forms of Business Ownership 676 Starting Your Own Business 83PART 3 Management: Building Organizational Capability for Superior Performance7 Management, Leadership, and the Internal Organization 998 Human Resource Management: From Recruitment to Labor Relations 1159 Top Performance through Empowerment, Teamwork, and Communication 13110 Production and Operations Management 147PART 4 Marketing Management11 Customer-Driven Marketing 16312 Product and Distribution Strategies 17913 Promotion and Pricing Strategies 195PART 5 Managing Technology and Information14 Using Technology to Manage Information 211PART 6 Managing Financial Resources15 Understanding Accounting and Financial Statements 22716 The Financial System 24717 Financial Management 261Glossary 275Notes 286Name Index 294Subject Index 300International Index 311
Other Titles: Boone & Kurtz
Responsibility: David L. Kurtz.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.